McDonald’s uniforms are being transformed into stylish workwear by a Finnish fashion
VAIN, The Helsinki-based fashion label , has made headlines by releasing a unique collaboration with the fast food giant- McDonalds. McDonald’s employee uniforms were utilised as the base ingredients for a collection of upcycled garments.
The basic uniform of McDonald’s comprising the standard shirts and pants were transformed into amazing billowing dresses, slouchy hoodies and tiny mini skirts, among other pieces.
“The clothes were designed in a search of new ways to use the worn-out workwear and to create new designs by using already existing materials,” said VAIN in a news release.
The collaboration was a golden opportunity For the brand’s designer,to connect with a beloved memory from his youth.”When I was first presented with the idea of a McDonald’s workwear fashion project I was immediately intrigued,” said Jimi Vain, VAIN’s creative director and designer, in the release. “Growing up in a very rural part of Finland, there weren’t really any dedicated spaces for us to hang out as teenagers. The local McDonald’s sort of fulfilled that function for us.”
“Also, it was the closest we could get to global pop culture out there in the north,” Vain’s statement continued. “We spent many evenings, and made many memories, hanging around the local McDonald’s.”
The collection remixes those familiar patterns like experimenting with the iconic McDonald’s golden arch logo as a belt buckle, and mixing the brand’s red-and-yellow color palette with grays and blacks.
These new remix outfits will have a chance to be owned by the Finnish McDonald’s employees. the brand said. The 27 pieces from the VAIN collection will be available to McDonald’s employees in the country through an internal raffle, according to a brand representative.
But the garments are “just for fun,” a representative for VAIN told CNN over email — employees won’t actually be able to wear the remixed uniforms to work. We got disappointed here.
The VAIN collaboration isn’t McDonald’s first foray into the world of fashion. Earlier this year, the brand released a coveted, limited-edition collaboration with streetwear brand Cactus Plant Flea Market. It is seen that the brand has been remixing and experimenting with several brands.