Shraddha Kapoor Wins PETA India’s Best Vegan Fashion Style Icon Award
The world is changing overnight and so are the efforts to make it improve. The fashion industry is also making an effort to be the change and when the change brings a positive impact, it deserves to be awarded.
Celebrities, designers etc are the human figures always serving as the role models of the general public. These people are capable of inspiring the common public. That is why every year, People for the Ethical Treatment of Animals (PETA) India celebrates the work of celebrities, designers and brands who have made a difference with their vegan and cruelty-free fashion choices, with its Vegan Fashion Awards.
This year, PETA India’s Vegan Fashion Awards has announced actor Shraddha Kapoor as the Best Vegan Fashion Style Icon. Shraddha Kapoor is known for her love for animals.
When asked what makes Shraddha Kapoor the perfect winner, Monica Chopra, PETA India manager of fashion, media and celebrity projects, says, “Shraddha Kapoor saves animals not just by keeping them off her plate, but also by keeping them off her feet by refusing to wear their skin. Her commitment to helping animals by being a conscious consumer has earned her PETA India’s Best Vegan Fashion Style Icon award. Shraddha’s decision not to use leather would be helping animals in other ways too by inspiring her fans.
“Vegan fashion” is gaining a lot of popularity . Designers and brands across India are constantly trying to meet the growing demand for vegan fashion and help transform the industry into one worth billions. That’s the reason why couturier JJ Valaya, Dia Mirza-backed Greendigo and Anjana Arjun-backed Sarjaa among others, have won big at awards.
“PETA India is celebrating those involved in vegan fashion, making India and the rest of the world a kinder place for animals,” says Monica Chopra, adding, “From Sarjaa’s innovative apple-skin bags to Metro’s sherbet-coloured sandals, this year’s winners are shunning animal materials in favour of innovative, modern textiles.”