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Nykaa’s private labels growing much faster than other parts of fashion biz: Adwaita Nayar

Nykaa is growing much faster than other sectors of fashion Adwaita Nayar, CEO of the Nykaa Fashion said that E-commerce owned Nykaa Fashion’s private labels are growing much faster than other parts of the fashion business, said company in a post-earnings call on Tuesday. Nykaa’s portfolio of private labels called owned brands includes skincare brands such as Dot & Key and Earth Rhythm, jewellery brand like Pipa Bella, and apparel retailers such as Gajra Gang and Kica. “We try to touch on all categories and identify gaps in the assortment,” said Nayar adding that the etailer’s owned brands’ GMV now contributes to about 13 per cent of the overall fashion […]

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