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Aditya Birla Fashion may pay Rs 100 crore for majority stake in Bewakoof

Aditya Birla Fashion may pay Rs 100 crore for majority stake in Bewakoof Aditya Birla Fashion & Retail (ABFRL) is in the final stages of acquiring a controlling stake in apparel and accessories brand Bewakoof for about Rs 100 crore. By doing this ABFRL is marking its entry in the direct-to-consumer (D2C) segment. Mumbai-based Bewakoof has been out to raise fresh capital from financial investors.“Both companies have signed a non-disclosure agreement and they have also finished due diligence. The team at Bewakoof is also moving to join Aditya Birla’s new firm,” said a senior executive, who did not wish to be identified. Among the oldest D2C brands in the country, […]

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Its 2022 and Priyanka Chopra is beautifying the ‘Desi Girl’ title in a Chikankari pantsuit with a twist during her visit to Lucknow

Priyanka Chopra rocking the ‘Desi Girl’ look in a Chikankari pantsuit during her visit to Lucknow When Priyanka Chopra was in India earlier this month — after a gap of three years — there was a lot of excitement, and the actor did not disappoint when it came to her outstanding choices. In numerous appearances and social media posts, she rocked every single outfits When she landed in Mumbai, the actress quickly posted a super stylish photo in a black ensemble: a co-ord set that featured multi-coloured patterns all over. While the crop top had a plunging neckline, it went well with the high-waisted pants. Later, the 40-year-old was seen […]

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Nigeria: Teens upcycle rubbish in modern fashion show- “Trashion” held in 2022

How would you recycle rubbish? Wait! Would you care to recycle. If you ask people the three R’s to save the environment, most will answer you with – Reduce,Reuse, Recycle. But how many of us follow this answer? Rubbish is generated by us everyday at our own homes. Do we do anything about this? For most people, the answer is to throw them in the bin – but not one Nigerian conservation group, which worked with young activists and models to transform the rubbish into fashion. Greenfingers Wildlife Conservation has been leading community clean-ups in Nigeria’s biggest city, Lagos, since 2012. Lagos which is one of Africa’s most populous cities […]

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Rashmika Mandanna sizzles in a BEAUTIFUL red lehenga- PUTS 2022 IN FLAMES AGIN

Rashmika Mandanna sizzles in a red lehenga. Red is the ultimate choice for everyone. Any dress in red will score up its value up to a higher level. The famous actress Rashmika Mandanna, recently played the red fashion game. In a bright red lehenga featuring red zari and sequin details, Rashmika gave us all kinds of ethnic fashion goals to follow for the next festival. The actor shared a fresh set of pictures from one of her recent fashion photoshoots on her Instagram profiler and gave us all kinds of goals. Rashmika is an absolute fashionista and can make any attire look better with her personalised sass and style. The […]

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Kamal Haasan-owned fashion line KH House Of Khaddar marks its grand step into the retail space

Kamal Haasan-owned fashion line KH House Of Khaddar steps into the retail space Since a year back from when,Ulaganayagan Kamal Haasan’s fashion line ‘KH House of Khaddar’(KHHK) was launched, it has been trending till date. Apart from its aim to uplift the lives of handloom weavers in India, the brand prides itself in modernising Khadi to suit the youth’s sensibilities by presenting it in a chic new avatar.Earlier this year, the brand unveiled their collection ‘Warp and Weft’ at the Paris Fashion Week and recently showcased its new collection at the New York Fashion Week as well. The brand’s massive success in the direct-to-consumer online market has prompted the team […]

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Gap beats quarterly estimates on steady demand for formal clothing

Gap beats quarterly estimates on steady demand for formal clothing Gap Inc beat Wall Street estimates for quarterly sales and profit on Thursday, helped by steady demand from affluent consumers for its formal clothing and dresses despite a surge in inflation, sending its shares up about 10% in extended trading. People are preferring more formal clothing, dresses, woven tops and pants, shelving casual wear like t-shirts and shorts as they return to travel, work and social occasions after two years of pandemic-induced restrictions. Gap’s Banana Republic, an affordable luxury brand, posted an 8% rise in sales, while its Old Navy brand that has been struggling with out-of-fashion clothes reported a […]

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Walk the ramp on Metaverse: Blenders Pride Glassware Fashion Tour enters the Metaverse

Walk the ramp on Metaverse: Blenders Pride Glassware Fashion Tour enters the Metaverse Metaverse is the new hype and trend these days. After several industries stepped into Metaverse, the fashion industry now steps into the Metaverse with an industry-first move to create a first-of-its-kind amalgamation of fashion and technology The 16th edition of Blenders Pride Glassware Fashion Tour, powered by the Fashion Design Council of India, has reimagined its legacy of 16 years to bring a more innovative edition this year.In its cutting-edge new avatar, the Fashion Tour steps into the Metaverse with an industry-first move to create a first-of-its-kind amalgamation of fashion and technology. The Fashion Tour has launched […]

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Ananya Panday makes a bold fashion statement in a black ensemble in New York

Ananya Panday picked a bold black satin jumpsuit with midriff-baring details and corset patterns, as she attended a dinner party in New York City. Ananya Panday is no doubt a big fashion goal. The actor keeps slaying fashion goals and she keeps on sharing snippets from her fashion diaries on her Instagram profile on a regular basis. From casual looks for a day out with friends, to celebrations of festivals with her family in stunning ethnic attires, to making bold fashion statements in a formal ensemble, Ananya can do it all. The actress believes in keeping it minimal, stylish and comfortable. The actor’s fashion diaries are getting better by the […]

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Malaika Arora spreading winter inspiration.

Winter is already here. Seek winter inspiration from Malaika Arora who is known for her top-notch fashion. The actress has a flair for adding pizzazz to even the simplest of winter outfits Winter season calls for coverups and more layers. The key to slaying winter fashion is to layer it up. But the weather is not chilly and cold everywhere, specially in places like Mumbai. In that cases, you need to seek inspiration from Malaika Arora. Recently, the Anarkali Disco Chali star was spotted by the paparazzi at a luxurious restaurant in Mumbai. She bared her midriff as she was dressed in a brown bralette with a deep neckline. She […]

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Ranveer Singh wins his fashion game in Marrakech in a dramatic silhouette

Ranveer Singh lifting up the fashion trophy once again Ranveer Singh always remains as the hot topic to talk whenever it comes to fashion.Recently the actor was seen in certain sartorial picks and we can’t stop talking about it. The actor, who attended the Marrakech International Film Festival, shared many photographs and we are absolutely in awe! Some may love it or some may find it to be a little too dramatic, but none can deny the fact that Ranveer has got a different fashion sense. Ranveer’s recent sartorial picks have our attention. The actor, who attended the Marrakech International Film Festival, shared many photographs on his Instagram account and […]

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