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Fashionite 2022 Conducted Smoothly By The Indian Institute of Fashion Technology

Indian Institute of Fashion Technology concludes Fashionite 2022 A Limca book record holder i.e, Indian Institute of Fashion Technology, conducted its 19th Fashionite 2022. It was a unique Annual Fashion Show conducted on a specially designed ramp at the Chowdiah Memorial Hall, Bangalore. The show was held on the theme ‘Shadow of Style’, in which their talented 73 designers unleashed around 144 creative ensembles which were demonstrated by 27 sizzling models. It was 25th November 2022 and you can sense that the evening was a chilly one. The event was loaded with 1000 plus audience; an audience that awere present to celebrate the evening. The show was started with lighting […]

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Freeman associates with Myntra and enters Indian market

Freeman enters Indian market with Myntra Freeman which is an American skincare brand , has entered the Indian market by associating with e-commerce major Myntra and will launch on the latter’s platform ahead of their upcoming 17th edition of End of Reason Sale (EORS). The brand will be launching 15 products on the Myntra platform across various categories like face masks, peel-offs, and body scrubs, etc. Commenting on the launch of the brand, Rahul Sachdev, senior director beauty personal care category at Myntra in a statement said, “With face masks gaining traction in Indian consumers’ skincare routines, the brand’s entry into the Indian market via Myntra, could not have happened […]

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Bhumi Pednekar Proves to Be a Beauty Queen When it comes to Traditional Picks- watch her slaying moments in 2022

Bhumi Pednekar Proves to Be a Fashion Queen When it comes to Traditional Picks Ethnic culture has its own beauty of its own. Whenever the topic of “Ethnic fashion” all we can think about are sarees,lehangas etc. These picks are the ultimate choices. We adore a beautiful saree, and now that the wedding season has arrived, we are thinking of wearing this outfit to up our game. What’s better than the Bollywood divas providing us with ethnic inspiration. We’re now turning our heads towards Bhumi Pednekar. She is turning the heat up as she updates her traditional appearance. Recently she turned up the heat wearing a stylish maroon underwire blouse […]

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Homegrown Fashion Brand D’voke is all set to be launched by Saubhagyaa R Swain And Entrepreneur Namrata Sharma

Homegrown Fashion Brand D’voke is all set to be launched by Saubhagyaa R Swain And Entrepreneur Namrata Sharma By the first week of January 2024, Homegrown fashion brand D’Voke, a part of Vincitore Group, is set to launch its first international ready-to-wear collections. D’Voke – sounds unique and unknown right? D’Voke is the unisex apparel and luxury leather items brand launched by Vincitore Group Founder Saubhagyaa R Swain and entrepreneur Namrata Sharma. D’Voke has collaborated with a French agency for a special edition. The new platform now is ready to feature exclusive and latest ready-to-wear collections for both men and women in January. The western and ethnic wear collections are […]

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Kiara Advani is raising the temperature of fashion with her latest latex look

Kiara Advani is raising the temperature of fashion with her latest latex look Kiara Advani is a real-time fashionista. From her red carpet appearances to her on-screen sartorial choices, the actress surely knows how to keep fashion up to the full marks. Kiara is often also seen wearing traditional Indian outfits, like saris and lehengas, and also Western ensembles that she carries off with aplomb. Not to mention her Shershah look, which was a topic of talk for a long time. Recently, the 30-year-old, brought out her glamorous side on social media, when she dropped some temperature-raising photos on Instagram. The ‘Shershaah‘ star, who is rumoured to be dating actor […]

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Aditya Birla Fashion may pay Rs 100 crore for majority stake in Bewakoof

Aditya Birla Fashion may pay Rs 100 crore for majority stake in Bewakoof Aditya Birla Fashion & Retail (ABFRL) is in the final stages of acquiring a controlling stake in apparel and accessories brand Bewakoof for about Rs 100 crore. By doing this ABFRL is marking its entry in the direct-to-consumer (D2C) segment. Mumbai-based Bewakoof has been out to raise fresh capital from financial investors.“Both companies have signed a non-disclosure agreement and they have also finished due diligence. The team at Bewakoof is also moving to join Aditya Birla’s new firm,” said a senior executive, who did not wish to be identified. Among the oldest D2C brands in the country, […]

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Its 2022 and Priyanka Chopra is beautifying the ‘Desi Girl’ title in a Chikankari pantsuit with a twist during her visit to Lucknow

Priyanka Chopra rocking the ‘Desi Girl’ look in a Chikankari pantsuit during her visit to Lucknow When Priyanka Chopra was in India earlier this month — after a gap of three years — there was a lot of excitement, and the actor did not disappoint when it came to her outstanding choices. In numerous appearances and social media posts, she rocked every single outfits When she landed in Mumbai, the actress quickly posted a super stylish photo in a black ensemble: a co-ord set that featured multi-coloured patterns all over. While the crop top had a plunging neckline, it went well with the high-waisted pants. Later, the 40-year-old was seen […]

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Nigeria: Teens upcycle rubbish in modern fashion show- “Trashion” held in 2022

How would you recycle rubbish? Wait! Would you care to recycle. If you ask people the three R’s to save the environment, most will answer you with – Reduce,Reuse, Recycle. But how many of us follow this answer? Rubbish is generated by us everyday at our own homes. Do we do anything about this? For most people, the answer is to throw them in the bin – but not one Nigerian conservation group, which worked with young activists and models to transform the rubbish into fashion. Greenfingers Wildlife Conservation has been leading community clean-ups in Nigeria’s biggest city, Lagos, since 2012. Lagos which is one of Africa’s most populous cities […]

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Rashmika Mandanna sizzles in a BEAUTIFUL red lehenga- PUTS 2022 IN FLAMES AGIN

Rashmika Mandanna sizzles in a red lehenga. Red is the ultimate choice for everyone. Any dress in red will score up its value up to a higher level. The famous actress Rashmika Mandanna, recently played the red fashion game. In a bright red lehenga featuring red zari and sequin details, Rashmika gave us all kinds of ethnic fashion goals to follow for the next festival. The actor shared a fresh set of pictures from one of her recent fashion photoshoots on her Instagram profiler and gave us all kinds of goals. Rashmika is an absolute fashionista and can make any attire look better with her personalised sass and style. The […]

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Kamal Haasan-owned fashion line KH House Of Khaddar marks its grand step into the retail space

Kamal Haasan-owned fashion line KH House Of Khaddar steps into the retail space Since a year back from when,Ulaganayagan Kamal Haasan’s fashion line ‘KH House of Khaddar’(KHHK) was launched, it has been trending till date. Apart from its aim to uplift the lives of handloom weavers in India, the brand prides itself in modernising Khadi to suit the youth’s sensibilities by presenting it in a chic new avatar.Earlier this year, the brand unveiled their collection ‘Warp and Weft’ at the Paris Fashion Week and recently showcased its new collection at the New York Fashion Week as well. The brand’s massive success in the direct-to-consumer online market has prompted the team […]

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